Posts Tagged ‘Yahoo’

Yahoo just fired their CEO largely because she failed to turn Yahoo around. Failures such as Yahoo and successes such as Apple differ from the start. A successful turnaround actually looks very similar to a successful startup in its transition phase suggesting the same skills needed to cure an ailing company can be found in a firm successfully transitioning from an unprofitable startup to profitable sustaining firm.

The Microsoft-Yahoo partnership is not exactly working out as Yahoo may have hoped it would. Yahoo reported a massive ad revenue decline and we are now reading that Microsoft is actively telling Yahoo Mail users to switch to Hotmail.

We have seen some wacky ideas how to monetize web pages and there is the recurring notion that the traditional ad model is dying, despite the cut-throat battle that is raging between Google and Yahoo especially in context-sensitive ad-serving. Yahoo has a new idea how pageviews could be monetized: Via futures contracts.

Yahoo! is scrambling for stability after a number of high-profile executive departures. The Big Bad Wolf needs only cough to bring the present house of cards down; stronger structural support is much needed.

You can virtually hear it: Bing! Bing Bing! As ridiculous as the name of Microsoft’s search engine sounded, it exactly does what Microsoft wanted it to do: Gain market share. Nielsen said that that Bing has a U.S. market share of 13.9% in August, up from 13.6% in July. The gain was enough to surpass Yahoo, which dropped from 14.3% to 13.1% share in the U.S.

Analysis – Google has begun rolling out the most significant upgrade to its search engine since its original launch. Instant Search goes beyond the number of indexed pages and page ranks, but introduces predictive artificial intelligence that will change the way we will search for information in the foreseeable time, it will change the way websites will position themselves in the daily pagerank game  and it will change the way advertisers will efficiently take advantage of context-based advertising. Welcome to a world of a much more complex world of search. Here is why you should care.

Microsoft finally got its wish. The world’s leading software company is a force to reckon with in search.

There seems to be no effective way to slow Google’s growth in the search engine market, as the company is believed to have claimed more share of the global search engine market, according to data released by Net Applications and Hitwise. Bing may have slowed Google temporarily, but Microsoft may need much more Bing marketing and features to impact Google’s pace.