Posts Tagged ‘Wii’

Game console sales continue to disappoint despite a slight uptick in sold numbers year over year. U.S. consumers have purchased more than 60 million current-generation game console numbers, providing a solid view the state of the console gaming market, prior to the introduction of major new technologies by Sony and Microsoft: The Wii will face challenges, the opportunity in the second half of the lifecycle of the generation has shifted to Microsoft’s and Sony’s favor.

As an analyst I am drawn to trends that shift markets. I see nothing shifting the gaming market more significantly right now than the impact that girls and women are having on the industry. The growth and market dynamics related to female players are utterly fascinating.