Posts Tagged ‘Blackberry’

Every iconic brand is a precious asset that needs to be taken care of in order to fulfill its purpose of carrying and protecting a business. Blackberry may be become a paper book example just how much damage a brand can survive and when it is time to start from scratch. As we are wrapping up 2011, it appears that RIM has managed to entirely wreck its reputation on every level and maneuvered the company into a ditch it may not be able to leave anymore. RIM is beyond repair.

Today we learned about RIM’s new Blackberry BBX operating system, which carries the burden of turning around the sinking Blackberry ship. BBX goes against iOS and Android, as well as Windows Phone, which has not been doing too well either. iOS and Android are the envy of the industry and the examples of successful operating systems. They are being chased, and fortunately for them, their success isn’t fully understood yet.

A number of reports on the upcoming RIM QNX-powered superphone conclude that it will be feature-poor and half-baked due to a non-competitive (single-core) processor and lack of native email support as RIM rushes to get the device into the market as soon as possible rather than waiting to get it right. Does that make sense?

Market researchers from Nielsen said that Android has captured a 39% market share in the U.s. in June of this year, which makes it the unchallenged smartphone platform on these shores.

Investors and analysts have torn Research In Motion (RIM) and its already wounded Blackberry brand into pieces following a more than disappointing quarter. Sales are slowing considerably and have turned into a decline, suggesting that RIM could be the next Apple roadkill. We disagree, as long as RIM returns to old strength and remembers why consumers fell in love with Blackberrys.

There seems to be nothing that Microsoft can do to improve the perception and sales of its Windows operating system as the consumers are widely rejecting the platform.

Following IDC, Pyramid Research today said that it believes Microsoft will be able to topple Google’s smartphone market share within 2 years.

Market research firm IHS iSuppli estimates that major mobile app stores will be able to increase their revenue by 78% this year.

Research in Motion (RIM) today announced a new generation of the iconic Bold smartphone: There are more features, a touchscreen and a 1.2 GHz processor, which turn the phone into a high-performance device, according to RIM.

Who would have thought that? Market research firm Nielsen just posted survey results that indicate that consumers are now preferring an Android phone over an iPhone. Few people want a Windows phone.

Has Research in Motion (RIM) found a recipe how to compete with Apple and its iPad on a more interesting level? The Playbook will support Android apps and launch with more than 200,000 available apps as a result, while it retains its own appeal of a still trendy brand and a device that has been diligently developed and isn’t exactly a quick shot at the iPad. That, however, may already be its disadvantage and reason for failure.

Google has surpassed RIM as leading platform supplier in the U.S. smartphone market. Apple is holding on to the market share it has, but RIM, Microsoft and Palm are in a freefall.