Greenpeace shoots another broadside against Facebook’s energy policy and ridicules founder Mark Zuckerberg as a sorry nerd who created the social network to turn into a popular kid. The purpose? Greenpeace wants Facebook to stop using coal as electricity source for its data centers.

It is Grenpeace’s most aggressive attack on Facebook yet and it appears that the organization won’t let this one go. In a video message to the “so coal network”, Greenpeace tells the story of a “clever kid” Mark Zuckerberg who was looking for friends, but simply was not welcome at student parties. So he built Facebook that is now polluting our world thanks to electricity that si not generated by clean sources such as wind turbines, but coal power plants.

There is the message to drop coal power and go green. If he does not, it’s against Facebook’s idea, since all his friends would choose green power, Greenpeace says: “If you let your friends down, you let yourself down,” the video message says. “And with 500 million friends, it’s a long way down.”

So, will Facebook and Zuckerberg react? Probably not, but this campaign has become an interesting one to watch.

You can leave a response, or trackback from your own site.