Blu-ray continues to miss the mark in consumer acceptance. Previous conservative estimates that Blu-ray would surpass the DVD as dominant home entertainment media are now revised as Strategy Analytics now expects Blu-ray to outsell the DVD in 2013.

There is no reason to panic over possibly disappearing DVDs from retail shelves anytime soon, if you haven’t purchased a Blu-ray player yet. According to market estimates published by Strategy Analytics, it will take Blu-ray, which was launched in 2006, at least seven years to catch up with the DVD as most popular media in the global home entertainment retail market.

By 2013, Blu-ray movies will sell at a volume of $18.1 billion, while the DVD is estimated at $16.2 billion. The market volume for 2009 was $32.6 billion for the DVD and a paltry $3.1 billion for Blu-ray. Blu-ray sales are expected to double to $6.5 billion this year, but DVD sales will drop faster than Blu-ray can gain – and fall to $28.6 billion.

The rental market shows a similar picture, with DVDs dominating the segment beyond 2013. DVD rental revenues are estimated at $7.9 billion for 2013, compared to $5.8 billion for Blu-ray. In 2010, the DVD rental market is believed to hit $15.9 billion, down from$18.2 billion in 2009. Blu-ray rentals brought in $1.2 billion last year and are expected to reach $2.4 billion this year.

There seems to be enormous pressure from video streaming as the entire home entertainment market is in a decline, according to the market research firm. The combined 2009 market volume form rentals and unit sales was $55.0 billion, which is now believed to drop to $48.1 billion in 2013.

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